Hello! A little bit about me…
Winner of the 2023 Julius Baer Next Generation Art Prize, a mixed-media creative with over 6 years of experience working with some of the biggest brands and agencies around the world. Working between London and Hong Kong, my practice is divided between commercial client projects, artwork production, project management and private commissions.
Past clients include: Nike, adidas, Coca-Cola, Hendrick’s Gin, KFC, Victoria’s Secret, Warner Brothers, Astrazeneca, Monster Energy Drink, Swire Properties, Henderson Land and HongKong Land.
I’m all about creating impactful ideas that connect with people and trigger memorable emotions. I thrive creating strong but simple conceptual narratives. I enjoy producing highly executed visuals that are vibrant, exciting and fresh.
My past projects have been featured in several international publications including: GQ, Esquire, HYPEBEAST, Highsnobiety, Marie Claire, Elle, South China Morning Post, Business Insider, MISSBISH, CreativeBoom and Lifestyle Asia.
I am most known for my project - ‘100 Paper Sneakers’ .
Things I’m super proud of…
Working on the costumes team for the Warner Brothers movie - “Crazy Rich Asians”. You can read more about my experience here.
My work features in the 90 minute documentary “Unbanned - the Legend of AJ1'“, which features global icons including Spike Lee, Tinker Hatfield and Michael Jordan. The documentary premiered at the 2018 Tribeca Film Festival in New York.
Being selected by KFC to be their spokesperson for their plastics reduction program. The CEO of KFC Hong Kong loved my work so much the brand gave me an unlimited supply of KFC for one year (a rare privilege I’m told!).
Winning the 2021 M&C Saatchi Open House Pitch. The brief was to encourage Costa Club members to order alternative milk with their drinks and to position the Costa as a brand that encouraged more sustainable behaviours.
Publishing an article on the Huffington Post about my experiences as a person of East Asian descent and experiencing anti-asian racism in the UK during the pandemic.
My artwork was showcased at the 2022 Art Basel in Hong Kong.
Previous Clients
Concepting
Creative & Art Direction
Creative Strategy
Artwork Production & NFT Creation
Influencer Gifting Box Design
Social Media Content Creation
Project Management
Brand Strategy
Pitch Presentation Design
Creation and Management of Pitch Assets
Brand Toolkit Production
Internal Communications