KFC Sea Turtle
Concepting and Production
To kick-start KFC’s expansion of its plastic reduction program, the brand commissioned me to create an art piece made entirely from recycled straws and lids. I created a large-scale portrait of a sea turtle to draw attention to environmental protection and marine life. The artwork combined multiple weaving and layering techniques to construct the sea turtle. The construction of the art piece incorporated methods used by local communities when up-cycling disposable plastic materials.
I was also chosen by the brand to be the face of the initiative and acted as a spokesperson on the media launch day.
‘The Making of the Sea Turtle’
Behind the scenes video documenting the creative process in the production of the artwork
Janet Yuen, CEO of KFC (HK & Macau), with Natalie Wong at the unveiling of the commissioned artwork to launch the brand's plastics reduction program
Host with Natalie Wong talking about the inspiration behind the work and the collaboration with KFC
Host with Natalie Wong talking about the inspiration behind the work and the collaboration with KFC at the media launch day
Executive Management at KFC (HK & Macau) with Natalie Wong at the media launch day
Executive Management at KFC (HK & Macau) with Natalie Wong at the media launch day
Janet Yuen, CEO of KFC (HK & Macau), with Natalie Wong at the unveiling of the commissioned artwork to launch the brand's plastics reduction program
